ALTTRAX, known before the first meeting.
A six month plan to put you and your team in front of pharmacy benefit decision makers before the RFP goes out. It starts with strategy, led by you and Buck, then shows up every weekday across LinkedIn, social, alttrax.com and AI search.
Where ALTTRAX is today
Every client since 2019 has come by referral, including big Blues plans and Apple. Once your team is in the room, the work speaks for itself. The gap is the rooms you never hear about.
- The Insights blog posts about once a month.
- LinkedIn posts from your writer are the only outside marketing today.
- Ask an AI tool for the best independent PBM consulting firm and ALTTRAX doesn't come up.
- PSG, Gallagher and Lockton show up in those same rooms with bigger marketing teams.
Surface level scan of alttrax.com on October 14, 2026, plus our call the same day. The full audit happens in the strategy phase.
It starts with the ALTTRAX brand bible
In B2B, brand doesn't close the deal. It shapes the sales cycle. Almost every decision maker looks you up before they take the meeting, so before anything is published, we agree on who ALTTRAX is and who we're attracting. Buck leads it with you.
Brand principles
What ALTTRAX stands for, how it sounds and how you want buyers to feel after five minutes with your content.
Positioning
Where ALTTRAX sits against PSG, Gallagher and Lockton, and the difference we say out loud every time.
Buyer personas
Detailed profiles of the decision makers we're attracting. More on these below.
Messaging pillars
The handful of subjects ALTTRAX owns, said the same way on LinkedIn, social and alttrax.com.
Lanes
You as the visionary lead on the big ideas. Your chief clinician on clinical topics. Senior leaders where they fit.
Story and collateral library
Your stories, client wins and points of view, built to drop into an email, a signature, a deck or a follow up after a pitch.
The measure: reach against your own trend line, and the question that matters most in B2B: where did you first hear about ALTTRAX?
Who we're attracting
In the strategy phase we define each buyer in detail: what they're measured on, where they look for answers, and what earns ALTTRAX the first call. These are the starting points we'll test with you.
Benefits leaders at self-funded employers
What would make them question their current PBM arrangement?
CFOs and finance leaders
How do they weigh pharmacy spend, and what proof do they need?
HR leaders
What do they need to hear before they bring in an outside advisor?
Health plans and health systems
What do their pharmacy leaders want from an independent partner?
Brokers and advisors
When do they bring in a specialist, and who do they trust to make them look good?
PBMs and tech providers
Where does ALTTRAX fit when they need experienced hands on an implementation?
Getting ALTTRAX into the answer
AI engines look across platforms for answers they can trust. Three things decide whether ALTTRAX is in that answer.
Be present
LinkedIn, social and articles on alttrax.com. The engines check all of it, so one channel isn't enough.
Be recent
A post from last year reads as stale. Steady, current publishing tells the engines you're active.
Say the same thing
The post, the article and the video all make the same point on the same subject. When the engines find it in several places, they treat it as true.
ChatGPT
Gemini
Google AI
Perplexity
Everything in the six months
01Brand strategy and personas with Buck
- Audit of alttrax.com, LinkedIn, social and AI search results
- Review of your earlier branding work and competitor list
- Strategy session, version 1, your markup, version 2 brand bible
- Brand principles and positioning against PSG, Gallagher and Lockton
- Detailed buyer personas for each decision maker
- Messaging pillars ALTTRAX owns
- Lanes for you, your chief clinician and senior leaders
- A story and collateral library for sales
02Content
Daily weekday content across blog, Facebook, Instagram and LinkedIn.
See what's included
- Every piece built on the brand bible and messaging pillars
- Video, clips, designed posts and articles
- Editing, captions, thumbnails and motion graphics
- Comment monitoring
03Studio
Monthly studio shoots included, no additional charge.
See what's included
- Shoots at our Scottsdale studio for you and your team
- We write the outlines. You talk.
- Short recorded conversations by video between shoots when a topic can't wait
04LinkedIn
Your profile and the ALTTRAX page, working alongside your current writer.
See what's included
- Profile and company page refresh to match the brand bible
- Topics, video and clips fed to your writer so it all says the same thing
05alttrax.com and AI search
Articles built around the same subjects as the posts and videos.
See what's included
- Insights articles written for search and AI answers
- Monthly AI search check against PSG, Gallagher and Lockton
- Profiles cleaned up and linked across the web
06Reporting
A monthly reach report and a monthly strategy call with Buck.
See what's included
- Reach against your trend line: above, at or below the line
- AI search presence, month over month
- Help adding "Where did you first hear about us?" to your intake
Strategy first, then the build
Your time: the strategy session, your markup, and the monthly shoots.
What we measure: reach against your trend line, ALTTRAX in AI answers next to PSG, Gallagher and Lockton, and where new conversations first heard about you.
Two ways to start
Everything above, including monthly studio shoots.
Everything above, including monthly studio shoots. Six month commitment.
If it's working, we keep going as a longer partnership at a partner rate. Either way, you keep everything we built.
Pay by card or bank transfer. Ad spend, travel and paid software are not included.
Pick a plan and a time for the strategy session
Service agreement
- This page is a binding service agreement between Client (ALTTRAX, represented by Jon Schlosser) and Qinary Corporation, an Arizona corporation ("Company"), effective when the first payment is made.
- The term is six months from the strategy session. On the monthly plan, Client pays six monthly payments of $5,997, charged automatically each month, and the plan ends after the sixth payment unless both sides agree to continue. On the pay in full plan, Client pays $29,997 once.
- Company delivers the work on this page on the schedule agreed after the strategy session, provided access, approvals and shoot days happen when planned. If they move, the schedule moves by the same amount.
- Content, designs and accounts created for Client belong to Client once paid. Company may show the work in its portfolio unless Client asks it not to.
- Monthly studio shoots in Scottsdale are included at no additional charge. Travel, ad spend and paid software or subscriptions are not included.
- Company makes no guarantee of specific followers, search rankings, AI search placement, leads, clients or revenue. Results depend on consistency, market conditions and platform changes.
- Company does not give clinical, legal or regulatory advice. Client reviews and approves any content on clinical, legal, regulatory or client matters before it is published, and does not share protected health information or client confidential data for use in content. Company will build an approval step into the workflow.
- Everything shared in either direction is confidential, and logins are used only for this work.
- Qinary Corporation does not issue refunds under any circumstances.
Want to talk it through first? Text me at 971-282-3400.
Buck Wise and team Qinary
Brand and marketing expert Buck Wise has spent 20+ years building brands for Nike, Starbucks, Google, Grant Cardone and Ryan Serhant, with more than $842 million in marketing results. He built and sold two agencies to WPP, and today he's the founder and CEO of Qinary, with a team of strategists, editors and designers and a 2,000 square foot studio in Scottsdale, the same studio where you filmed with Impact Ops this month.
